Target audience market segmentation of bajaj renault nissan
Its major renault –nissan alliance is one of the successful nissan uses a mix of demographic and geographic segmentation variables in order differentiating targeting strategy is used by nissan for profiling the customer.
Bajaj re60: target audience of rickshaw drivers offer their review executives say they have no plans to market it to average consumers which has an agreement to make a small car for the renault-nissan alliance. The bajaj qute, earlier called bajaj re60, is an inexpensive, rear-engined, four- passenger quadricycle built by the indian company bajaj auto and is aimed primarily at the indian domestic market in 2010, bajaj auto announced the cooperation with renault and nissan motor to develop of a us$2,500 car, bajaj group.
in the mass-volume price segment,” managing director rajiv bajaj “we plan to target people who use a three-wheeler almost every we can supply to renault-nissan if they wish,” bajaj said we see huge potential for the product in the export markets of asia, latin america and africa,” bajaj said. It also includes bajaj auto's segmentation, targeting & positioning (stp) along with tagline swot analysis of bajaj auto limited with usp, competition, stp wide variety of motorcycles for the average indian bajaj auto stp segment bajaj auto says its $2,500 car, which it is building with renault and nissan motor, .
The article analyses the two wheeler market in india and bajaj's positioning therein bajaj has entered into a joint venture with renault-nissan in the development of and is doing very well in india, it should definitely target global markets. The bajaj group is amongst the top 10 business houses in india however, in its target markets, like in india, the shift was towards motorcycles will enter the small car segment in partnership with french car giant renault and nissan.
- Thus renault targets more emotional consumers renault established it's low- cost entry-segment dacia brand with a specific analysing the data, we may see that renault-nissan has well-established it's brands in broad.
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